The Most Provocative Telling of "David & Goliath"

Malcom Gladwell is someone I've been "turned on" to recently (I mean, in the past 6 months). The art of story telling is a delicate one, and very few people can tell stories without sounding authoratative. This telling over of the story is not "brilliant", it is deeply imaginative and free from old assumptions and binary-thinking. This is an aspect of Gladwell's work which most intrigues me, especially coming from someone of his generation. Really a wild care there. Here is the video on you tube. Apparently this is from a book he authored, "David and Goliath: Underdogs, Misfits, and the Art of Battling Giants", which I intend to read soon.